Apparelte
Visit ↗Fashion social platform
Custom feed ranking, deep-link growth infrastructure, and realtime messaging on a live Django platform serving iOS users in three languages.
- Replaced the chronological home feed with a multi-signal ranking algorithm: engagement scoring, freshness decay, tiered diversity shuffle, and pinned new content
- Built the short-link and universal-link system (link.apparelte.com) handling Instagram in-app browsers, social crawlers, and App Store fallbacks; fixed a production 404 cascade caused by middleware ordering
- Shipped WebSocket DMs with typing indicators and FCM push fan-out; implemented private accounts and follow requests with cross-endpoint visibility rules
- Debugged production incidents end to end: stale i18n caches fixed with language-aware keys, duplicate push notifications stopped with a Redis cooldown